Anyone else heard this rumour?
In reply to Post #1
I think that rumour is always going to be flying about due to there connection. Korda are starting to make in roads into other areas of the buisness. So why not bait.Time will tell I suppose.
I think that rumour is always going to be flying about due to there connection. Korda are starting to make in roads into other areas of the buisness. So why not bait.Time will tell I suppose.
In reply to Post #2
Gonna be a lot of Munga on the shelfs if it is true
Gonna be a lot of Munga on the shelfs if it is true
In reply to Post #1
i think korda distribute Mainline now, hence people think they have bought them ?
i think korda distribute Mainline now, hence people think they have bought them ?
In reply to Post #4
Kev and Steve still listed as company owners on Gov companies website.
Kev and Steve still listed as company owners on Gov companies website.
In reply to Post #1
Korda have tie ups with the likes of Daiwa, Trakker and Jag and Mainline is their "preferred" bait Company.
Korda have tie ups with the likes of Daiwa, Trakker and Jag and Mainline is their "preferred" bait Company.
In reply to Post #1
Korda will distribute all of Mainlines products from February 1st , I'm not sure if that's a good or bad thing for the tackle shops looking at how much Korda ask them to stock of their tackle.
Korda will distribute all of Mainlines products from February 1st , I'm not sure if that's a good or bad thing for the tackle shops looking at how much Korda ask them to stock of their tackle.
In reply to Post #7
Essentially creating a monopoly of sorts.
Give it another ten years, will be interesting to see if people still have the same views regarding their movements.
Essentially creating a monopoly of sorts.
Give it another ten years, will be interesting to see if people still have the same views regarding their movements.
In reply to Post #8
Is one view. Another one is maybe Kev and Steve want to step back from the business side and do the more enjoyable bits.
Not much different from the link up with Sticky and Thinking Anglers but because DF is involved people start getting emotional.
It makes sense to me. And I'm not a sure you can call one big tackle company distributing one big bait company's products a monopoly. In fact you can't, it's not a monopoly.
Is one view. Another one is maybe Kev and Steve want to step back from the business side and do the more enjoyable bits.
Not much different from the link up with Sticky and Thinking Anglers but because DF is involved people start getting emotional.
It makes sense to me. And I'm not a sure you can call one big tackle company distributing one big bait company's products a monopoly. In fact you can't, it's not a monopoly.
In reply to Post #9
Sticky and TA have got rid of most of their consultants haven't they
Sticky and TA have got rid of most of their consultants haven't they
In reply to Post #10
Both lost a few to other companies recently
Both lost a few to other companies recently
In reply to Post #11
I believe they finished them,to order sticky baits and TA gear for a shop you have to send your order via email now.They used to have reps who shops could deal with but not now
I believe they finished them,to order sticky baits and TA gear for a shop you have to send your order via email now.They used to have reps who shops could deal with but not now
In reply to Post #10
No idea who whores out to who these days to be honest, stopped watching the company promo carp fishing videos a while back. I heard the TA bloke on a podcast talking about how they teamed up with Sticky for warehousing and distribution.
Again, it makes sense business wise to lose the old fashioned shop to shop consultant sales. Pay your faces to go fishing, film it, push it all over the internet and the customers will tell the shops what they want.
No idea who whores out to who these days to be honest, stopped watching the company promo carp fishing videos a while back. I heard the TA bloke on a podcast talking about how they teamed up with Sticky for warehousing and distribution.
Again, it makes sense business wise to lose the old fashioned shop to shop consultant sales. Pay your faces to go fishing, film it, push it all over the internet and the customers will tell the shops what they want.
In reply to Post #9
Another one is maybe Kev and Steve want to step back from the business side and do the more enjoyable bits
About 10 or so years ago bumped into them wandering about the Zwolle show on the Saturday around midday they had both came over to work the stand no other bods with them, I was helping on another stand with a mate and we had gone to get a bite to eat, my mate who has known them for Donkeys years said to them "what are you pair doing wandering about the show" "both come for the Jolly" was their response, "what just you pair" said my mate "yeah just for the crack" Kev replied
We could see their stand through the big door in the next hall there was no one tending to it, so my mate said "if your wandering about the halls who's tending to the stand" their response was and I quote... "**** it they don't want to buy our bait when they can buy the euro **** at a few euros a kilo it's been crap" my mate then said "if your stand hasn't got anyone minding it ain't you bothered they will be nicking your bait".
Steve's response was "save us loading it back onto the lorry and take it back with us they want it they can have it".
We stood talking for about fifteen minutes and when we left them they were heading into the next hall where they would have no chance of seeing their stand, I would say laid back more than stepped back I got the feeling money is of no concern.
Another one is maybe Kev and Steve want to step back from the business side and do the more enjoyable bits
About 10 or so years ago bumped into them wandering about the Zwolle show on the Saturday around midday they had both came over to work the stand no other bods with them, I was helping on another stand with a mate and we had gone to get a bite to eat, my mate who has known them for Donkeys years said to them "what are you pair doing wandering about the show" "both come for the Jolly" was their response, "what just you pair" said my mate "yeah just for the crack" Kev replied
We could see their stand through the big door in the next hall there was no one tending to it, so my mate said "if your wandering about the halls who's tending to the stand" their response was and I quote... "**** it they don't want to buy our bait when they can buy the euro **** at a few euros a kilo it's been crap" my mate then said "if your stand hasn't got anyone minding it ain't you bothered they will be nicking your bait".
Steve's response was "save us loading it back onto the lorry and take it back with us they want it they can have it".
We stood talking for about fifteen minutes and when we left them they were heading into the next hall where they would have no chance of seeing their stand, I would say laid back more than stepped back I got the feeling money is of no concern.
In reply to Post #14
Dont think I've ever seen a Mainline stand at a show only what various companys have had on there's.. I think there association with Korda is all they need to keep the money rolling in..
Dont think I've ever seen a Mainline stand at a show only what various companys have had on there's.. I think there association with Korda is all they need to keep the money rolling in..
In reply to Post #15
I think if the cell had never been invented they would have disappeared years ago.
I think if the cell had never been invented they would have disappeared years ago.
In reply to Post #16
They had some very successful baits before the Cell
They had some very successful baits before the Cell
In reply to Post #17
Agree, they were already the biggest bait firm by far imo, what with the Grange, Activ-8, Maple-8 etc etc. They were a bloody huge firm and still are.
Agree, they were already the biggest bait firm by far imo, what with the Grange, Activ-8, Maple-8 etc etc. They were a bloody huge firm and still are.
In reply to Post #18
Lets be honest here this is the naysayers wet dream is it not? Korda/DF and Mainline together...tissues at the ready
I heard about this a few weeks ago via an Instagram reel from a "well known" angler just saying "Korda have brought Mainline?". Didn't think too much about it apart from 'well he would know.'
The bait Danny was using in his latest masterclass did pique my interest mind.
Lets be honest here this is the naysayers wet dream is it not? Korda/DF and Mainline together...tissues at the ready
I heard about this a few weeks ago via an Instagram reel from a "well known" angler just saying "Korda have brought Mainline?". Didn't think too much about it apart from 'well he would know.'
The bait Danny was using in his latest masterclass did pique my interest mind.
In reply to Post #19
Maybe Danny is having more of an input into the type of bait they are producing next. Same as he did with the fittings on the Daiwa blanks.
Maybe Danny is having more of an input into the type of bait they are producing next. Same as he did with the fittings on the Daiwa blanks.
In reply to Post #19
That fishmeal boilie did look interesting,they need do something new.Sticky baits outsells Mainline in the shops I use by a big amount.
That fishmeal boilie did look interesting,they need do something new.Sticky baits outsells Mainline in the shops I use by a big amount.
In reply to Post #16
Seems like someone may have an axe to grind.
The Opal mix, the 8 baits, The Grange?! You must have a pretty short memory.
Seems like someone may have an axe to grind.
The Opal mix, the 8 baits, The Grange?! You must have a pretty short memory.
In reply to Post #22
They did a cracking pineapple bait
They did a cracking pineapple bait
In reply to Post #23
Pro-Active Pineapple,caught loads on that and the original Activ8
Pro-Active Pineapple,caught loads on that and the original Activ8
In reply to Post #22
And Fusion (smelt like cat's piss)
And Fusion (smelt like cat's piss)
The made some 💩1s to nrg
In reply to Post #25
Mainline have 5 cats, and there on the payrole.
Mainline have 5 cats, and there on the payrole.
In reply to Post #26
See I always did well on NRG was right pissed off when they stopped making it.
See I always did well on NRG was right pissed off when they stopped making it.
In reply to Post #28
Me too, I always did well on NRG.
Liked it most when it had gone slightly sticky with white spots starting to appear on the outside!
Had some nice fish using it.
Me too, I always did well on NRG.
Liked it most when it had gone slightly sticky with white spots starting to appear on the outside!
Had some nice fish using it.
In reply to Post #17
"They had some very successful baits before the Cell"
Agreed, what I meant is The Cell has kept them going. How many lakes still see Grange and Active 8, and have done in significant quantities, for the last 10 years? Especially when you compare it to the likes of CC Moore, Sticky etc etc.
"They had some very successful baits before the Cell"
Agreed, what I meant is The Cell has kept them going. How many lakes still see Grange and Active 8, and have done in significant quantities, for the last 10 years? Especially when you compare it to the likes of CC Moore, Sticky etc etc.
In reply to Post #18
Maple-8, now that was a good bait!
Maple-8, now that was a good bait!
In reply to Post #22
"Seems like someone may have an axe to grind.
The Opal mix, the 8 baits, The Grange?! You must have a pretty short memory"
Not at all. No personal vendetta or beef. I used both Grange and Active 8 and did so for around 8 years. Then I jumped on the Cell bandwagon until the early 2010's when waters dictated which type of baits were effective.
What I'm saying is, I believe they have had their day. Since The Cell, the likes of Sticky, DNA and CC Moore have come on leaps and bounds and have overtaken Mainline if I looked at it from a media/popularity = results basis. Lets not deny that if it wasn't for magazines and DVD's in the late noughties and early 2010's, the Cell would not have got the traction it did. Then you've got the argument that it worked so well because it passed through the fish quicker than they could eat it for whatever reason.
The firms mentioned above all brought out baits which worked to massive effect and were market successes. Mainline on the other hand rolled out multiple baits that did not seem to be selling on the same scale, and so fell by the wayside. Back then, Nutrabaits had the likes of Trigga which kicked off massively, and we were also in the midst of Dynamite Baits having a massive impact with all the promotion surrounding stick mixes, jarred particles and the good 'ol meaty marine groundbait.
No axe to grind, just saying I believe it is. Why is the cell still on the market after all this time but assassin8/maple8 isn't? Grange has been out twice now and disappeared twice. It's fallen out of favour because people have moved on. This leads me to believe ultimately that if Mainline had never brought out the cell, they would have gone into obscurity.
Apart from The Link, what have mainline done the last ten years that has been an original idea that has A) Competed in the market, and B) Not been a reinvention of what they already had? "Essential" Cell. "New" Grange. "Hybrid" of Cell and Active 8, "Activ" Maple-8
All boils down to money, and to the level of exposure which the cell enjoyed on Sky Sports and in the Magazines during a time when the internet and free thinking and information was in its infancy in the late 2000's. As i've said previously, internet and free thinking also contributed to the death of magazines. Yes, the cost of printing on paper may have gone up, but surely the efficiency of technology would have negated those costs? I just think that free thinking and the increase in information allowed people the scope to use what they deemed THE best, rather than being given an impression of what THE best was by print media and DVD's who were being paid to say what THE best was.
"Seems like someone may have an axe to grind.
The Opal mix, the 8 baits, The Grange?! You must have a pretty short memory"
Not at all. No personal vendetta or beef. I used both Grange and Active 8 and did so for around 8 years. Then I jumped on the Cell bandwagon until the early 2010's when waters dictated which type of baits were effective.
What I'm saying is, I believe they have had their day. Since The Cell, the likes of Sticky, DNA and CC Moore have come on leaps and bounds and have overtaken Mainline if I looked at it from a media/popularity = results basis. Lets not deny that if it wasn't for magazines and DVD's in the late noughties and early 2010's, the Cell would not have got the traction it did. Then you've got the argument that it worked so well because it passed through the fish quicker than they could eat it for whatever reason.
The firms mentioned above all brought out baits which worked to massive effect and were market successes. Mainline on the other hand rolled out multiple baits that did not seem to be selling on the same scale, and so fell by the wayside. Back then, Nutrabaits had the likes of Trigga which kicked off massively, and we were also in the midst of Dynamite Baits having a massive impact with all the promotion surrounding stick mixes, jarred particles and the good 'ol meaty marine groundbait.
No axe to grind, just saying I believe it is. Why is the cell still on the market after all this time but assassin8/maple8 isn't? Grange has been out twice now and disappeared twice. It's fallen out of favour because people have moved on. This leads me to believe ultimately that if Mainline had never brought out the cell, they would have gone into obscurity.
Apart from The Link, what have mainline done the last ten years that has been an original idea that has A) Competed in the market, and B) Not been a reinvention of what they already had? "Essential" Cell. "New" Grange. "Hybrid" of Cell and Active 8, "Activ" Maple-8
All boils down to money, and to the level of exposure which the cell enjoyed on Sky Sports and in the Magazines during a time when the internet and free thinking and information was in its infancy in the late 2000's. As i've said previously, internet and free thinking also contributed to the death of magazines. Yes, the cost of printing on paper may have gone up, but surely the efficiency of technology would have negated those costs? I just think that free thinking and the increase in information allowed people the scope to use what they deemed THE best, rather than being given an impression of what THE best was by print media and DVD's who were being paid to say what THE best was.
In reply to Post #32
Free thinking in carpfishing regarding boilies? Increase of information? Lol every single company you mentioned is out there because of marketing... Nothing else... and Mainline was the best in it. It is not rocket science... Non of the companies sell magic... Only fish food... Not really hard to sell stuff to carp anglers... If you invest in marketing... We can all see what nonsense companies are coming up with... as if they would compete in who can get away with more stupid product with some extreme price...
Free thinking in carpfishing regarding boilies? Increase of information? Lol every single company you mentioned is out there because of marketing... Nothing else... and Mainline was the best in it. It is not rocket science... Non of the companies sell magic... Only fish food... Not really hard to sell stuff to carp anglers... If you invest in marketing... We can all see what nonsense companies are coming up with... as if they would compete in who can get away with more stupid product with some extreme price...
In reply to Post #32
Agree with all this, when mainline were at there best though there were still some very good alternatives, shellfish b5, cranberry red etc, the one that dominated my local waters GB's frankfurter.
Agree with all this, when mainline were at there best though there were still some very good alternatives, shellfish b5, cranberry red etc, the one that dominated my local waters GB's frankfurter.
In reply to Post #30
The biggest out there now is Sticky, triple the size of anyone I could mention. A lot of the big firms claim to roll x tonnes a week these boys do it.
You can't deny to the consumer, the black backed promo boards, decent branding and general quality of the bait is a huge pull. Nowadays sticky is far superior to all the other big boys in terms of quality and expense of ingredients.
Cell came out just as the nut bait craze resurfaced and none of the big boys were quick out the box to bring out a bait to compete. Coconut smells lovely to humans and mainline had expansive marketing to be able to make it almost seem like cell was the only nut bait around, despite the fat is hasn't now, nor ever has contained any nut. Fancy accessories and idolised consultants contributed massively to their success.
Nowadays there is a lot more anglers and a lot more day tickets, carp anglers aren't a subsection of the coarse fishing industry that roll has gone 180 so now there is far more bait being made that before.
Nash said at one point they've tripled production, however there share of the market has decreased massively.
It's possibly a logistics thing with the Korda mainline deal, I am only guessing but I'd say Korda is in almost 100% of shops where as mainline is in probably 80% , an obligation or better mark up for retailers won't be sniffed at.
Mainline definately aren't the dominant force they once were, as there releases don't gain traction, just look at link, a big standard low fishmeal content fishmeal with a bit of dye, that was there big play a couple of years ago and it's not been a stand out. Now it's square hookbaits and “smart” liquid ( lol ), remember those “limited edition” pop ups at the counters of tackle shops? Not restocked.....still there.
There is a big influx of companies coming to the market with whole ranges ready rolled by other bigger companies and a “completely new” brand has curiosity appeal.
Nowadays you almost have to add “human appeal” to tge criteria of a bait, whether that's pulling on nostalgia, or making a bait seem visually appealing or a snazzy name. It's a consumers market, we are literally spending hundreds on graphics designs for pots tge carp will never see because if it doesn't look right to the consumer it won't sell. Carp catching ability is extremely low on the list of requirements for the everyday shopper.
I guarantee you if you put a snazzy label on a 250ml bottle of mollases and sell it for tge same price an an unbranded 1l it will sell more.
You've got people buying 150ml glycerine based “hookbait enhancement systems” for twelve quid because it comes in a fancy bottle from a trusted brand.
What confuses me is the same people shun Sainsbury's in favour of Aldi or Lidl 😂
The biggest out there now is Sticky, triple the size of anyone I could mention. A lot of the big firms claim to roll x tonnes a week these boys do it.
You can't deny to the consumer, the black backed promo boards, decent branding and general quality of the bait is a huge pull. Nowadays sticky is far superior to all the other big boys in terms of quality and expense of ingredients.
Cell came out just as the nut bait craze resurfaced and none of the big boys were quick out the box to bring out a bait to compete. Coconut smells lovely to humans and mainline had expansive marketing to be able to make it almost seem like cell was the only nut bait around, despite the fat is hasn't now, nor ever has contained any nut. Fancy accessories and idolised consultants contributed massively to their success.
Nowadays there is a lot more anglers and a lot more day tickets, carp anglers aren't a subsection of the coarse fishing industry that roll has gone 180 so now there is far more bait being made that before.
Nash said at one point they've tripled production, however there share of the market has decreased massively.
It's possibly a logistics thing with the Korda mainline deal, I am only guessing but I'd say Korda is in almost 100% of shops where as mainline is in probably 80% , an obligation or better mark up for retailers won't be sniffed at.
Mainline definately aren't the dominant force they once were, as there releases don't gain traction, just look at link, a big standard low fishmeal content fishmeal with a bit of dye, that was there big play a couple of years ago and it's not been a stand out. Now it's square hookbaits and “smart” liquid ( lol ), remember those “limited edition” pop ups at the counters of tackle shops? Not restocked.....still there.
There is a big influx of companies coming to the market with whole ranges ready rolled by other bigger companies and a “completely new” brand has curiosity appeal.
Nowadays you almost have to add “human appeal” to tge criteria of a bait, whether that's pulling on nostalgia, or making a bait seem visually appealing or a snazzy name. It's a consumers market, we are literally spending hundreds on graphics designs for pots tge carp will never see because if it doesn't look right to the consumer it won't sell. Carp catching ability is extremely low on the list of requirements for the everyday shopper.
I guarantee you if you put a snazzy label on a 250ml bottle of mollases and sell it for tge same price an an unbranded 1l it will sell more.
You've got people buying 150ml glycerine based “hookbait enhancement systems” for twelve quid because it comes in a fancy bottle from a trusted brand.
What confuses me is the same people shun Sainsbury's in favour of Aldi or Lidl 😂
In reply to Post #35
A shop near me had a premium Mainline account so could get baits on next day delivery for customers.They had a huge display all set up and had everything Mainline did all on display,it just didn't sell very well at all.They said for every kg they sold of Mainline they sold easily 10kg of Sticky,i have done really well on Cell and Krill in the past and would be happy to use both again
A shop near me had a premium Mainline account so could get baits on next day delivery for customers.They had a huge display all set up and had everything Mainline did all on display,it just didn't sell very well at all.They said for every kg they sold of Mainline they sold easily 10kg of Sticky,i have done really well on Cell and Krill in the past and would be happy to use both again
In reply to Post #35
I would have thought Dynamite were right up there production size wise? Certainly bigger in Europe than Sticky.
I would have thought Dynamite were right up there production size wise? Certainly bigger in Europe than Sticky.
I would imagine ABS roll at least a few tonnes a week
I don't think Mainline have been helped by the cost of their baits, at what £12 a kilo, when you can get other baits from various sources at half that. The rise of the direct bait companies probably helped their apparent decline.
Mainline also had a multiple way distribution system to tackle shops.
Some shops were able to buy direct from Mainline at cost, yet others had to go through a middleman.
Mainline were big in the UK, but not necessarily abroad, apart from a small part of France. The European Market was originally 'dominated' by Nutrabaits who were big in this country as well, a North/South divide, although we know what happened to Nutrabaits.
I know Mainline have done some very good baits, and the use of The Essex Grange as the 'test pit', NRG, Grange CSL, Activ8, etc kept them high profile, but since Cell I would struggle to call a Mainline Bait dominant.
Mainline also had a multiple way distribution system to tackle shops.
Some shops were able to buy direct from Mainline at cost, yet others had to go through a middleman.
Mainline were big in the UK, but not necessarily abroad, apart from a small part of France. The European Market was originally 'dominated' by Nutrabaits who were big in this country as well, a North/South divide, although we know what happened to Nutrabaits.
I know Mainline have done some very good baits, and the use of The Essex Grange as the 'test pit', NRG, Grange CSL, Activ8, etc kept them high profile, but since Cell I would struggle to call a Mainline Bait dominant.
In reply to Post #36
A shop near me actually stopped selling mainline because it just didn't sell but was selling loads of sticky compared to mainline there was just no point in even selling it when taking in account how much it was costing them to have it.
Like yours sticky was out selling mainline massively, I've done well on the cell in the past but never done well on any of the hookbaits though and when speaking to a known company's owner (thread in the bait section) I was told how poor mainlines hook baits really are.
I have a few friends who carp fish 3 are on DNA, 2 are on scopex squid, 8 of us are on Sticky and 1 still uses complex T none of us have used anything mainline now for years, not saying that it's like this everywhere but does say a lot
A shop near me actually stopped selling mainline because it just didn't sell but was selling loads of sticky compared to mainline there was just no point in even selling it when taking in account how much it was costing them to have it.
Like yours sticky was out selling mainline massively, I've done well on the cell in the past but never done well on any of the hookbaits though and when speaking to a known company's owner (thread in the bait section) I was told how poor mainlines hook baits really are.
I have a few friends who carp fish 3 are on DNA, 2 are on scopex squid, 8 of us are on Sticky and 1 still uses complex T none of us have used anything mainline now for years, not saying that it's like this everywhere but does say a lot
In reply to Post #35
Mainlines online marketing has been / is terrible as well. They do a few youtube videos but they are really bad. They just missed the boat a bit with switch to online marketing.
Mainlines online marketing has been / is terrible as well. They do a few youtube videos but they are really bad. They just missed the boat a bit with switch to online marketing.
In reply to Post #41
One thing that probably hasn't helped with mainline is most of the videos or catch reports have prototype bait that never gets released or special bait made for one or two people, so people can never buy the bait that people see in things.
If Korda have brought mainline or is used as a distributor how long before we have gooed up pop ups being sold by them
One thing that probably hasn't helped with mainline is most of the videos or catch reports have prototype bait that never gets released or special bait made for one or two people, so people can never buy the bait that people see in things.
If Korda have brought mainline or is used as a distributor how long before we have gooed up pop ups being sold by them
Maybe Kev and Steve have enough money that they are happy keeping things ticking over and don't want the aggro of trying to be no.1 with all the work/social media that goes along with it..
If the original Grange ever made a comeback I can imagine around 50% of anglers who are using other brands would switch straight onto it. I know I blooming would!
Never really understood why Mainline got slagged off for being a **** bait manufacturer tbh.
Never really understood why Mainline got slagged off for being a **** bait manufacturer tbh.
In reply to Post #44
Never mind the Grange, Assassin 8 worked everywhere I took it – no pre-baiting required, it was instant action.
Never mind the Grange, Assassin 8 worked everywhere I took it – no pre-baiting required, it was instant action.
In reply to Post #44
There was stories of high levels of breadcrumb as filler, just as an example. But yeah the old grange was probably the best bait I've ever used.
There was stories of high levels of breadcrumb as filler, just as an example. But yeah the old grange was probably the best bait I've ever used.
I make Aidey 100% correct on this. To my mind as far as shop bought baits go, the best ever were T1, Original Active 8, Carp Company Ice Red and Essential B5. With the exception of perhaps the Cell, they've never released another bait thats even in the same ball park as the ones In that list.
Mainline have produced a lot of bang average baits, the fact that they get discontinued says a lot. If they caught loads of fish then people wouldn't stop buying them and they wouldn't stop making them as they'd be selling loads of them. They haven't stopped making cell have they? Because they still shift lots of it. The same can't be said for New grange, assassin8, maple8, fusion, pulse,NRG. Then there's all the mediocre dross of recent years like fibre, link, hybrid this that and the other.
Without the best part of fifteen years of the Korda boys plugging the absolute granny out of Mainline in every video, I tend to agree that they might well have fizzled out.
Let's be honest if I said to you that you have to fish a season on your water using only shop bought bait, no bespoke type hookbaits or home/bespoke feed bait. How many of you would have a Mainline product at the top of your list above all the other stuff out there? Honestly I think not many.
In fact I'd say that mainline would be miles down my list. I'd fish any of the Moores Baits, Baitworks, Essential, Sticky, and Carp Company before I picked probably Cell, which is the only bait in their range I'd even consider. In fact as far as major manufacturers go I'd say only Nash would rank lower.
Mainline have produced a lot of bang average baits, the fact that they get discontinued says a lot. If they caught loads of fish then people wouldn't stop buying them and they wouldn't stop making them as they'd be selling loads of them. They haven't stopped making cell have they? Because they still shift lots of it. The same can't be said for New grange, assassin8, maple8, fusion, pulse,NRG. Then there's all the mediocre dross of recent years like fibre, link, hybrid this that and the other.
Without the best part of fifteen years of the Korda boys plugging the absolute granny out of Mainline in every video, I tend to agree that they might well have fizzled out.
Let's be honest if I said to you that you have to fish a season on your water using only shop bought bait, no bespoke type hookbaits or home/bespoke feed bait. How many of you would have a Mainline product at the top of your list above all the other stuff out there? Honestly I think not many.
In fact I'd say that mainline would be miles down my list. I'd fish any of the Moores Baits, Baitworks, Essential, Sticky, and Carp Company before I picked probably Cell, which is the only bait in their range I'd even consider. In fact as far as major manufacturers go I'd say only Nash would rank lower.
Let's not forget the tons of Cell that still gets sold out of the back of vans in car parks. Only the plebs ever bought mainline from a shop freezer!
In reply to Post #48
I'd put money on it that once Danny starts distributing in the UK and not just Europe a lot of that will stop. He puts a lot back into the sport, I've heard first hand many many times what a great boss he is and what a great company to work for they are, but make no mistake he is a hard nosed businessman, and so is Damo, who by all accounts can be f@@king ruthless if he needs to be. there's absolutely no way they are gonna be undercut on a product they distribute. The first time they get feedback from their reps that they can't get shops to stock mainline as there's guys up the road with transit vans full of it, I'm telling you that will stop.
I'd put money on it that once Danny starts distributing in the UK and not just Europe a lot of that will stop. He puts a lot back into the sport, I've heard first hand many many times what a great boss he is and what a great company to work for they are, but make no mistake he is a hard nosed businessman, and so is Damo, who by all accounts can be f@@king ruthless if he needs to be. there's absolutely no way they are gonna be undercut on a product they distribute. The first time they get feedback from their reps that they can't get shops to stock mainline as there's guys up the road with transit vans full of it, I'm telling you that will stop.
In reply to Post #47
I'm of the opinion that the decline of a bait company is people's fickle nature's. A new 'super' bait hits the market, bundles of paid anglers and the like shill super bait X on YouTube and other media platforms...the rest is history.
The same thing goes on with rigs. This might blow some peoples minds, bear with me on this, you ready for this: the bulk standard hair rig still catches carp, even on some of the hardest of waters, how amazing is that?
I'm of the opinion that the decline of a bait company is people's fickle nature's. A new 'super' bait hits the market, bundles of paid anglers and the like shill super bait X on YouTube and other media platforms...the rest is history.
The same thing goes on with rigs. This might blow some peoples minds, bear with me on this, you ready for this: the bulk standard hair rig still catches carp, even on some of the hardest of waters, how amazing is that?
In reply to Post #49
It's not illegitimate though, always seemed like it was encouraged. Just another way of getting the bait out there and into the catch reports. I guess these days it's onto the socials and #celllad
It's the way it's always been, I would have thought a man like DC would appreciate that and turn a blind eye.
It's not illegitimate though, always seemed like it was encouraged. Just another way of getting the bait out there and into the catch reports. I guess these days it's onto the socials and #celllad
It's the way it's always been, I would have thought a man like DC would appreciate that and turn a blind eye.
In reply to Post #50
It's the opposite with Mainline though, everyone still uses the Cell and nobody is bothered about the new baits.
It's the opposite with Mainline though, everyone still uses the Cell and nobody is bothered about the new baits.
In reply to Post #50
I refuse to believe that any fish have been caught on a standard hair rig since 1996.
I refuse to believe that any fish have been caught on a standard hair rig since 1996.
In reply to Post #51
Cash is King
And I don't mean Richard Farnham.
Cash is King
And I don't mean Richard Farnham.
In reply to Post #52
I was thinking more along the lines of hemorrhaging sales and the anglers that buy a kilo of this and a kilo of that and haven't just sussed out that a good bait is a good bait.
Slight tangent
Funnily enough I've never used the Cell ever, come to that, a load of the very popular lines that companies sell. I have used the Krill to great effect in the very early days of it being in the shops.
I was thinking more along the lines of hemorrhaging sales and the anglers that buy a kilo of this and a kilo of that and haven't just sussed out that a good bait is a good bait.
Slight tangent
Funnily enough I've never used the Cell ever, come to that, a load of the very popular lines that companies sell. I have used the Krill to great effect in the very early days of it being in the shops.
In reply to Post #55
I've never used it either, I like fishmeal. I've rolled some hook baits using the base mix for an alternative but didn't do much on them.
But I have seen tons and tons and tons of it go in around me!
I've never used it either, I like fishmeal. I've rolled some hook baits using the base mix for an alternative but didn't do much on them.
But I have seen tons and tons and tons of it go in around me!
Credit where it's due. The cell and the Opel cell caught a load of fish from one of my tickets in the early days. I don't see so many people using it anymore.
To be fair though there was an obscene amount going in at one point.
To be fair though there was an obscene amount going in at one point.
In reply to Post #56
A place just around the corner from me was heavily baited and fished with the stuff, 6 years ago maybe. Took an age - or so it seemed at the time - to get my own rolled baits to get accepted as a food source. I distinctly remember on the opening day when my ticket just started, the place was banged out, a bloke was hogging a swim for his pal. There had been no takes in 2 days and there were fish all over everyone, matey's pal rocked up, cast out and within 10 mins had a mid 30 on the bank...Cell boys, they'd been piling it in for ages and dominated the water.
A place just around the corner from me was heavily baited and fished with the stuff, 6 years ago maybe. Took an age - or so it seemed at the time - to get my own rolled baits to get accepted as a food source. I distinctly remember on the opening day when my ticket just started, the place was banged out, a bloke was hogging a swim for his pal. There had been no takes in 2 days and there were fish all over everyone, matey's pal rocked up, cast out and within 10 mins had a mid 30 on the bank...Cell boys, they'd been piling it in for ages and dominated the water.
In reply to Post #58
It's the age old question though. Was that because of the bait or because of the volume. ?
It's the age old question though. Was that because of the bait or because of the volume. ?
In reply to Post #59
I don't really know to be honest. Going by how prolific the Cell has been, it would make me think they obviously like the bait; stating the obvious I know.
I was tempted to use it this year. Should have hunted down someone for a cheap price.
I don't really know to be honest. Going by how prolific the Cell has been, it would make me think they obviously like the bait; stating the obvious I know.
I was tempted to use it this year. Should have hunted down someone for a cheap price.
In reply to Post #37
You cannot compare sticky and dynamite in quality though, sticky sell more in the uk than dynamite sell in Europe, and dynamite are reliant on the European market where as sticky doesn't need it. Sticky is the largest boilie seller in the world simply through its UK sales
You cannot compare sticky and dynamite in quality though, sticky sell more in the uk than dynamite sell in Europe, and dynamite are reliant on the European market where as sticky doesn't need it. Sticky is the largest boilie seller in the world simply through its UK sales
In reply to Post #61
Is that last statement true? It sounds like it may be made up.
Is that last statement true? It sounds like it may be made up.
In reply to Post #62
100% true. Dynamite isn't bad bait but there share of the uk market is pretty minimal now, sticky manufacture their own plus others. huge doesn't describe it. if they concentrated on europe it'd be astonishing.
100% true. Dynamite isn't bad bait but there share of the uk market is pretty minimal now, sticky manufacture their own plus others. huge doesn't describe it. if they concentrated on europe it'd be astonishing.
Having seen carp swim behind swans and geese eating their faeces I'm of the opinion that bait, as in it's purpose is to catch fish, needn't be a nutritionally complete food source.
I've used cell and it out fished essential b5/black snail, sticky bloodworm/krill and whatever else I used. It's also pleasant to be around, who wants to sit around in a shelter for days on end that smells like an obese woman's undercarriage?
Mainline has never lacked results, nor dynamite. Folk are just a sucker for the fancy marketing of other shop brands.
I've used cell and it out fished essential b5/black snail, sticky bloodworm/krill and whatever else I used. It's also pleasant to be around, who wants to sit around in a shelter for days on end that smells like an obese woman's undercarriage?
Mainline has never lacked results, nor dynamite. Folk are just a sucker for the fancy marketing of other shop brands.
Further down the thread was the question of why people stop using a bait.
As an example I was using Big Fish Mix, when Trigga was released I changed to Trigga.
Same with Mainline, anglers switched from Grange to Activ8 to Assasin8 to....
As for what is in Cell, I think that yeast is the only non animal protein that gives every essential amino acid, mix that with a nice coconut flavour or smell and a bit of highly digestible bird foods.
Bait is fashion, and Mainline are not as fashionable as they once were. They might have missed the advertising boat, or with no paper advertising anymore simply aren't getting as out there. Yet Sticky know how to keep going, in tackle shops and online.
The bait market is more diluted now, cheaper baits in tackle shops, Dynamite, Bait Tech, Sticky, and online and direct from bait manufacturers.
As an example I was using Big Fish Mix, when Trigga was released I changed to Trigga.
Same with Mainline, anglers switched from Grange to Activ8 to Assasin8 to....
As for what is in Cell, I think that yeast is the only non animal protein that gives every essential amino acid, mix that with a nice coconut flavour or smell and a bit of highly digestible bird foods.
Bait is fashion, and Mainline are not as fashionable as they once were. They might have missed the advertising boat, or with no paper advertising anymore simply aren't getting as out there. Yet Sticky know how to keep going, in tackle shops and online.
The bait market is more diluted now, cheaper baits in tackle shops, Dynamite, Bait Tech, Sticky, and online and direct from bait manufacturers.
In reply to Post #65
Bait is fashion, and Mainline are not as fashionable as they once were.
That's about the size of it and marketing and media is king these days.
Bait is fashion, and Mainline are not as fashionable as they once were.
That's about the size of it and marketing and media is king these days.
In reply to Post #66
Mainline will be setting up in a suburb of Qingdao and using eggs from battery hens.
Mainline will be setting up in a suburb of Qingdao and using eggs from battery hens.
I asked a fella yesterday who would know and he said 100% korda have not bought mainline.
They distribute their bait in Europe is all.
They distribute their bait in Europe is all.
In reply to Post #68
Sounds like two companies with a good relationship have merged there supply chain logistics in order to save some costs and streamline..... who would have ever thought of that
Sounds like a logical business step to me.
Sounds like two companies with a good relationship have merged there supply chain logistics in order to save some costs and streamline..... who would have ever thought of that
Sounds like a logical business step to me.
In reply to Post #69
👍 exactly
👍 exactly
In reply to Post #69
People in the fishing industry showing some business strategy.... Mind blowing
People in the fishing industry showing some business strategy.... Mind blowing
In reply to Post #69
Precisely, thank you.
Precisely, thank you.
In reply to Post #69
Retailers wont be happy if their credit lines aren't merged.
Retailers wont be happy if their credit lines aren't merged.
In reply to Post #73
Chances are most retailers are already using middlemen anyway.
I know County Groundbaits in Essex were distributing various tackle brands already. They had Prestige Carp Porter, Mainline, VDE, amongst others including their own deadbait freezer packs.
What will likely happen is that outstanding bills to either will be the end payment, and the middleman or wholesaler will pick up the next orders and the credit.
Leeda are another one, tackle shops could order various brands from them, Fox were one of those that supplied Leeda, there are more, Wychwood, (may even be owned by Leeda), Maxima and Mustad.
Chances are most retailers are already using middlemen anyway.
I know County Groundbaits in Essex were distributing various tackle brands already. They had Prestige Carp Porter, Mainline, VDE, amongst others including their own deadbait freezer packs.
What will likely happen is that outstanding bills to either will be the end payment, and the middleman or wholesaler will pick up the next orders and the credit.
Leeda are another one, tackle shops could order various brands from them, Fox were one of those that supplied Leeda, there are more, Wychwood, (may even be owned by Leeda), Maxima and Mustad.
In reply to Post #74
who actually give a *****?????
who actually give a *****?????
In reply to Post #75
You might if it puts tackle prices up!
Or makes faulty returns harder and other items harder to get hold of.
You might if it puts tackle prices up!
Or makes faulty returns harder and other items harder to get hold of.
In reply to Post #75
In reply to Post #76
Doubt Mainline get many returns......
Doubt Mainline get many returns......
In reply to Post #74
You're talking rubbish mate.
You're talking rubbish mate.
In reply to Post #79
Er, no, I worked in a couple of tackle shops
Er, no, I worked in a couple of tackle shops
In reply to Post #80
I've been to a lot of airports but I cant fly a plane.
Trust me, based on what you wrote and your further post regarding returns and increased prices tells me you know little about the overall running's of the fishing industry, were you the maggot boy?
Anyway who cares?
I've been to a lot of airports but I cant fly a plane.
Trust me, based on what you wrote and your further post regarding returns and increased prices tells me you know little about the overall running's of the fishing industry, were you the maggot boy?
Anyway who cares?
In reply to Post #81
where does your knowledge of the industry come from? you use a fake name so we can't really fact check but I doubt someone with your attitude would last long in a tackle shop, staff or customer to be honest.
where does your knowledge of the industry come from? you use a fake name so we can't really fact check but I doubt someone with your attitude would last long in a tackle shop, staff or customer to be honest.
In reply to Post #75
👍
👍
In reply to Post #81
What part was he wrong about?
What part was he wrong about?
In reply to Post #76
Increasing supply chain efficiency would put tackle prices down in theory, not up.
Increasing supply chain efficiency would put tackle prices down in theory, not up.
In reply to Post #85
Incorrect it would put the cost down not the sale price.
They are not the same thing, although i can see your logic that if you reduce cost you could reduce price.
However most companies will keep that gain for themselves, and usually a lot of big companies actual budget against it. Generally known as value engineering
Incorrect it would put the cost down not the sale price.
They are not the same thing, although i can see your logic that if you reduce cost you could reduce price.
However most companies will keep that gain for themselves, and usually a lot of big companies actual budget against it. Generally known as value engineering
In reply to Post #85
Not necessarily.
If instead of buying direct from Mainline at cost, the tackle shop had to go through the middleman or wholesaler, the buying price could well be more expensive.
Just as an example, bought direct from Mainline at £5.50 per kilo, yet that is the price the wholesaler pays, so they sell at £7.50 per kilo to the tackle shop.
The tackle shop then can't afford to sell to the public at £9.99 per kilo, and bait may have to go up to £11.50.
Prices Used as an example as retail prices are sometimes worked out as purchase price ÷2 ×3 = selling price.
So bought at £5.50, sold at £8.25.
Basic as you have to add VAT, but gives an idea.
You may improve supply chain efficiency by the wholesaler buying guaranteed amounts every week, and always having stock ready for despatch, and having a ready made distributor, either delivering themselves or a guaranteed carrier.
I used County as an example, they do weekly deliveries themselves around Essex and up into Suffolk.
As for what I did in the tackle shop, what do I know, only placed orders as well as customer service and sales
That also included returns, which did occasionally include bait that was not right, badly or not properly rolled, or occasionally had been delivered incorrectly.
Not necessarily.
If instead of buying direct from Mainline at cost, the tackle shop had to go through the middleman or wholesaler, the buying price could well be more expensive.
Just as an example, bought direct from Mainline at £5.50 per kilo, yet that is the price the wholesaler pays, so they sell at £7.50 per kilo to the tackle shop.
The tackle shop then can't afford to sell to the public at £9.99 per kilo, and bait may have to go up to £11.50.
Prices Used as an example as retail prices are sometimes worked out as purchase price ÷2 ×3 = selling price.
So bought at £5.50, sold at £8.25.
Basic as you have to add VAT, but gives an idea.
You may improve supply chain efficiency by the wholesaler buying guaranteed amounts every week, and always having stock ready for despatch, and having a ready made distributor, either delivering themselves or a guaranteed carrier.
I used County as an example, they do weekly deliveries themselves around Essex and up into Suffolk.
As for what I did in the tackle shop, what do I know, only placed orders as well as customer service and sales
That also included returns, which did occasionally include bait that was not right, badly or not properly rolled, or occasionally had been delivered incorrectly.
In reply to Post #87
It's like a business lesson from Warren Buffet
Sorry, couldn't resist....
It's like a business lesson from Warren Buffet
Sorry, couldn't resist....
In reply to Post #88
I wouldn't mind being a pound behind him in my bank account
I wouldn't mind being a pound behind him in my bank account
In reply to Post #89
I would lol! If I. We're a billionaire I'd be looking over my shoulder so much!
Maybe just a few hundred million instead ........better roll more bait 😂😂😂🤣😂😂🤣
I would lol! If I. We're a billionaire I'd be looking over my shoulder so much!
Maybe just a few hundred million instead
........better roll more bait 😂😂😂🤣😂😂🤣
In reply to Post #90
ive had little tidy up of the thread as (as per) it was going off course
ive had little tidy up of the thread as (as per) it was going off course
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