In reply to Post #106
Not meaning to be.... but uncle Tim was never backwards at coming forwards over ethics or matters of principle.....
Not meaning to be.... but uncle Tim was never backwards at coming forwards over ethics or matters of principle.....
In reply to Post #34
I make this correct, squeeze hard working people for every penny they've got and then still expect them to have enough spare money to splash out on what essentially is luxuries to keep these huge firms/industries in business, it's just not happening is it!
It's pretty simple, if people feel like they have residual money they will spend it, new cars/move house/renovate/extend/holiday/buy more fishing/golfing/camping kit etc etc so if these firms are going down the pan due to lack of sales that tells you all you need to know!
I make this correct, squeeze hard working people for every penny they've got and then still expect them to have enough spare money to splash out on what essentially is luxuries to keep these huge firms/industries in business, it's just not happening is it!
It's pretty simple, if people feel like they have residual money they will spend it, new cars/move house/renovate/extend/holiday/buy more fishing/golfing/camping kit etc etc so if these firms are going down the pan due to lack of sales that tells you all you need to know!
What struck me listening to the podcast was how they were talking about how much free bait they were going to order before it shuts.
Fair enough having the odd tub of pop ups but expecting “a few hundred kilos” of free boilies from an operation that has failed just seemed odd to me after they had been talking about how hard it is to make a profit.
Fair enough having the odd tub of pop ups but expecting “a few hundred kilos” of free boilies from an operation that has failed just seemed odd to me after they had been talking about how hard it is to make a profit.
In reply to Post #110
Probably tells you why it's just closed it's doors
Probably tells you why it's just closed it's doors
For me they lost their way massively.
If you go after a target audience of urban Baseball cap wearing poachers that have never cast a waggler n a stream then it's a bit rich to not expect this same audience to drift off and get back into skateboarding, drugs and ‘going down the gym'.
For years Nash's credibility pricing wise has been shot - when you sell old stock at 75% discount you are revealing the massive margins and a mark 2 only ever being months away. Korda, Fox, Solar and the like have deals but not like Nash.
It would be a huge shame if nash went - because any lost competition and jobs is a sad state of affairs, but the constant stream of updated tat undermines them. I have items from pretty much all of the popular manufacturers but can't think of a single nash item that I take every week. I mean the bushwacker looks a right laugh - I'd love to put 64 yards together on a breezy lake whilst other anglers enjoy my sweating frustrated demeanour as I realise to get 60 yards out straight I need to steer left 180 degrees and be proficient in reverse parking a American road train.
If you go after a target audience of urban Baseball cap wearing poachers that have never cast a waggler n a stream then it's a bit rich to not expect this same audience to drift off and get back into skateboarding, drugs and ‘going down the gym'.
For years Nash's credibility pricing wise has been shot - when you sell old stock at 75% discount you are revealing the massive margins and a mark 2 only ever being months away. Korda, Fox, Solar and the like have deals but not like Nash.
It would be a huge shame if nash went - because any lost competition and jobs is a sad state of affairs, but the constant stream of updated tat undermines them. I have items from pretty much all of the popular manufacturers but can't think of a single nash item that I take every week. I mean the bushwacker looks a right laugh - I'd love to put 64 yards together on a breezy lake whilst other anglers enjoy my sweating frustrated demeanour as I realise to get 60 yards out straight I need to steer left 180 degrees and be proficient in reverse parking a American road train.
Hello everyone,
I'm not really surprised by the shutdown of Nash baits, as there were already major problems with the distribution of CC Moore.
I think the closure of Nash baits is just an excuse to save the Nash company. Yes, it's possible that baits aren't profitable, but I think they'd rather cut off an arm than a head.
Having worked in the fishing industry in France, I know very well that UK brands are much more aggressive than French brands, especially when it comes to store margins. I simply think that sales of Nash bait & tackle are declining (in France) or at least are not homogenous across the country, but above all that investments (trip to the USA for Nash France, employees paid handsomely for very little, stand at increasingly imposing trade shows....) have made the Nash company's economy very fragile.
I won't even mention sponsoring. They've fallen into the trap of sponsoring 2.0, where today's sponsors prefer 600 kg of free boilies a year to free fishing tackle. In short, the company needs to be restructured as soon as possible.
I'm not really surprised by the shutdown of Nash baits, as there were already major problems with the distribution of CC Moore.
I think the closure of Nash baits is just an excuse to save the Nash company. Yes, it's possible that baits aren't profitable, but I think they'd rather cut off an arm than a head.
Having worked in the fishing industry in France, I know very well that UK brands are much more aggressive than French brands, especially when it comes to store margins. I simply think that sales of Nash bait & tackle are declining (in France) or at least are not homogenous across the country, but above all that investments (trip to the USA for Nash France, employees paid handsomely for very little, stand at increasingly imposing trade shows....) have made the Nash company's economy very fragile.
I won't even mention sponsoring. They've fallen into the trap of sponsoring 2.0, where today's sponsors prefer 600 kg of free boilies a year to free fishing tackle. In short, the company needs to be restructured as soon as possible.
Heard a rumour the lot is going under and it only a matter of time now was told he owes his suppliers millions one of the reason you can't get hold of the new subterfuge gear is he hasn't paid the bill
But like I say this is only a rumour from someone in the trade
But like I say this is only a rumour from someone in the trade
In reply to Post #112
Speaking with a friend the other night and he said something that really made me chuckle..." are you surprised the bait sides gone tits up when there main handle has been "bread bomb business, bruv" for the last 5 years
Also has anyone herd of how they changed there discount structure with the retailers over the last few years? Sounds like they have been in trouble on that side as well
Speaking with a friend the other night and he said something that really made me chuckle..." are you surprised the bait sides gone tits up when there main handle has been "bread bomb business, bruv" for the last 5 years
Also has anyone herd of how they changed there discount structure with the retailers over the last few years? Sounds like they have been in trouble on that side as well
In The podcast alan also said that they had made people redundant in January from other parts of the business.
In reply to Post #116
I had a quick look on companies house, it is pretty complicated because there's a holding company, and the accounts lag by at least a year, but none of the figures make good reading. Sales down a lot and costs up.
I had a quick look on companies house, it is pretty complicated because there's a holding company, and the accounts lag by at least a year, but none of the figures make good reading. Sales down a lot and costs up.
In reply to Post #116
They laid a few off from the bait side 2/3 weeks before xmas as well.
Then took them back end of January...
They laid a few off from the bait side 2/3 weeks before xmas as well.
Then took them back end of January...
In reply to Post #118
I was also told that their machines were struggling with the brand new bait they are/were releasing. Could be total tosh, then again I couldn't tell you what their latest bait is as I don't pay attention to any market, let alone the constant stream of new and soon-to-be discontinued releases in the world of Nashbait.
Funny how most companies with the longest longevity and proven results seem to be those who have been in the game for donkies years yet have only released 5 or so boilies to the market.
Everything just screams of desperation. Blair said himself that he has made some shocking decisions over the years.
I don't want to batter them while they are down, but christ, you could name a dozen or so business/product decisions from them that would sink 95% of companies out there, yet Nash has managed to somehow cling on despite one binned venture after another.
Now the bubble has burst, (thankfully) people are starting to see through it and i'm hoping some proper innovative and savvy people start to bring reliable products to the market which don't just cater to bored adults who's idols are 20 year olds on Youtube. It's all a bit sad really.
I was also told that their machines were struggling with the brand new bait they are/were releasing. Could be total tosh, then again I couldn't tell you what their latest bait is as I don't pay attention to any market, let alone the constant stream of new and soon-to-be discontinued releases in the world of Nashbait.
Funny how most companies with the longest longevity and proven results seem to be those who have been in the game for donkies years yet have only released 5 or so boilies to the market.
Everything just screams of desperation. Blair said himself that he has made some shocking decisions over the years.
I don't want to batter them while they are down, but christ, you could name a dozen or so business/product decisions from them that would sink 95% of companies out there, yet Nash has managed to somehow cling on despite one binned venture after another.
Now the bubble has burst, (thankfully) people are starting to see through it and i'm hoping some proper innovative and savvy people start to bring reliable products to the market which don't just cater to bored adults who's idols are 20 year olds on Youtube. It's all a bit sad really.
In reply to Post #119
Am curious. Can you give some examples of the bad business decisions that have been made that would sink other companies?
Ta.
Am curious. Can you give some examples of the bad business decisions that have been made that would sink other companies?
Ta.
In reply to Post #120
I am not anti Nash at all, but they said the bulk of sales are into the EU, so maybe their decision not to subcontract to an EU manufacturer was ultimately a mistake?
Also the massive rebrand - maybe that cost a lot of money and didn't really impact on the actual problem?
Maybe the volume of free / discounted bait being given out was a factor.
The other thing I find with Nash (even though I have a lot of their gear!) is that they set their prices at a premium level across the board, I think with some stuff they need to price more competitively, I am thinking like when they released scope seat covers for about £40. You can get them for a fiver off Amazon. Yes, add carp tax but not that much.
I am not saying these decisions would have sunk other companies though.
I am not anti Nash at all, but they said the bulk of sales are into the EU, so maybe their decision not to subcontract to an EU manufacturer was ultimately a mistake?
Also the massive rebrand - maybe that cost a lot of money and didn't really impact on the actual problem?
Maybe the volume of free / discounted bait being given out was a factor.
The other thing I find with Nash (even though I have a lot of their gear!) is that they set their prices at a premium level across the board, I think with some stuff they need to price more competitively, I am thinking like when they released scope seat covers for about £40. You can get them for a fiver off Amazon. Yes, add carp tax but not that much.
I am not saying these decisions would have sunk other companies though.
Still haven't forgiven them for not repairing the seam tapes that fell off my original Titan bivvy, after two weeks, back in the 80's.....:(
Regards Tad.
Regards Tad.