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I think woth the huge amount of underwater footage out there these days
And most showing how easily pop ups are dealt with at times. I think your going to see more and more company's bringing out dedicated bottom baits. Fluros as mentioned and also heavier bottom baits... 
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In reply to Post #10
Great marketing from Dynamite as ever! Weird 
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In reply to Post #9
'Pop Downs'
I thought you were joking 
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In reply to Post #8
Pop ups are so last year anyway.. 
Few company's bringing out dedicated fluro bottom baits
Dynamite have got a range called " Pop downs " That's not going to confuse people, is it.. 
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In reply to Post #7
I thought Alfie Russell too.
Don't know why they have bought these out. They did these in past and dont catch on as folk dont associate ESP with bait when theres tons of choice in the bait market anyway! Odd!
Be in a bargain basket in a year along with the dynamite range and OMC cack
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In reply to Post #1
They'll be opening a nail bar, next to their barbers shop next .
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In reply to Post #4
If its Terry. I'm definitely in..
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made by Mirage baits so they will be top quality.
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wonder who is rolling these because it aint esp.
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In reply to Post #1
Am I imagining it or did ESP not sell pop ups many moons ago? Im talking 15
Or so years ago. I could be mistaken. Must be a decent mark up on these
Commercially rolled pop ups. ESP must think there is money to be made..
EDIT they did indeed sell pop ups 12 years ago. Just found a you tube video promoting them
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In reply to Post #1
Something to do with Alfie Russell perhaps ?
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I see ESP are introducing a range of pops ups to the market. Seems a bit of a strange move for a tackle firm to be doing this. Seeing as they had a range out a few years back which didn't sem to last very long.
Plenty of competition on the old pop up front these days out there.. The range looks quite good all your staples. Fruity, creamy and fishy and reasonably priced.. let's hoping it works out for them..
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Bait