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In reply to Post #116 I had a quick look on companies house, it is pretty complicated because there's a holding company, and the accounts lag by at least a year, but none of the figures make good reading. Sales down a lot and costs up.
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In The podcast alan also said that they had made people redundant in January from other parts of the business.
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In reply to Post #112 Speaking with a friend the other night and he said something that really made me chuckle..." are you surprised the bait sides gone tits up when there main handle has been "bread bomb business, bruv" for the last 5 years
Also has anyone herd of how they changed there discount structure with the retailers over the last few years? Sounds like they have been in trouble on that side as well
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Heard a rumour the lot is going under and it only a matter of time now was told he owes his suppliers millions one of the reason you can't get hold of the new subterfuge gear is he hasn't paid the bill
But like I say this is only a rumour from someone in the trade
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Hello everyone,
I'm not really surprised by the shutdown of Nash baits, as there were already major problems with the distribution of CC Moore.
I think the closure of Nash baits is just an excuse to save the Nash company. Yes, it's possible that baits aren't profitable, but I think they'd rather cut off an arm than a head.
Having worked in the fishing industry in France, I know very well that UK brands are much more aggressive than French brands, especially when it comes to store margins. I simply think that sales of Nash bait & tackle are declining (in France) or at least are not homogenous across the country, but above all that investments (trip to the USA for Nash France, employees paid handsomely for very little, stand at increasingly imposing trade shows....) have made the Nash company's economy very fragile.
I won't even mention sponsoring. They've fallen into the trap of sponsoring 2.0, where today's sponsors prefer 600 kg of free boilies a year to free fishing tackle. In short, the company needs to be restructured as soon as possible.
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For me they lost their way massively.
If you go after a target audience of urban Baseball cap wearing poachers that have never cast a waggler n a stream then it's a bit rich to not expect this same audience to drift off and get back into skateboarding, drugs and ‘going down the gym'.
For years Nash's credibility pricing wise has been shot - when you sell old stock at 75% discount you are revealing the massive margins and a mark 2 only ever being months away. Korda, Fox, Solar and the like have deals but not like Nash.
It would be a huge shame if nash went - because any lost competition and jobs is a sad state of affairs, but the constant stream of updated tat undermines them. I have items from pretty much all of the popular manufacturers but can't think of a single nash item that I take every week. I mean the bushwacker looks a right laugh - I'd love to put 64 yards together on a breezy lake whilst other anglers enjoy my sweating frustrated demeanour as I realise to get 60 yards out straight I need to steer left 180 degrees and be proficient in reverse parking a American road train.
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In reply to Post #110 Probably tells you why it's just closed it's doors
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What struck me listening to the podcast was how they were talking about how much free bait they were going to order before it shuts.
Fair enough having the odd tub of pop ups but expecting “a few hundred kilos” of free boilies from an operation that has failed just seemed odd to me after they had been talking about how hard it is to make a profit.
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In reply to Post #34 I make this correct, squeeze hard working people for every penny they've got and then still expect them to have enough spare money to splash out on what essentially is luxuries to keep these huge firms/industries in business, it's just not happening is it!
It's pretty simple, if people feel like they have residual money they will spend it, new cars/move house/renovate/extend/holiday/buy more fishing/golfing/camping kit etc etc so if these firms are going down the pan due to lack of sales that tells you all you need to know!
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In reply to Post #106 Not meaning to be.... but uncle Tim was never backwards at coming forwards over ethics or matters of principle.....
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In reply to Post #102 The thing with bait prices is a lot of the shop retail company's have been canning the arse out of it for years with there mark up.. now inflation has slowly caught up with it all. There's not the Margins there ever was. There realising there's only so much you can charge for a kilo of fish food.. if Alan Blair thinks charging 18 quid for a jar of nuts would of helped them out a bit better..he's probably the reason there in the situation there in..
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In reply to Post #105 Just typed a response to that and re-read your message... Bit controversial there...
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In reply to Post #103 Yep.... but what amazed me was how so little was said in mags like carp talk and carpworld. No idea why? Sarcasm switch now off....
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In reply to Post #95 Seems like the carp angling fraternity have short memories in France. I know a few French anglers who have been / are sponsored by Nash. Always surprised me that they would want to be associated with them after Cavagnac (although that took place a long time ago now) Cheap bait / tackle and any sense of moral compass goes out the window for some...
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I've listened to the podcast & a lot of what's said is disingenuous. The jars of tigers should be £18 not £12? Really!? Selling kilo bags of boilie at 3 for 2 price made it unviable? Really?
What about the droves of social media wannabes you give free bait to hoping to flood the social media market? If you limited that you'd save fortunes. How much was providing each of those with free bait providing in sales? Yes I understand you need sponsored anglers, but nash had loads of them. All with NT in their usernames to show their affiliation. Maybe at some time flooding socials like this reaped benefits. But people see through this eventually.
That said maybe I / we are not the target audience. I for one cannot understand the love for Alan Blair. Literally just piggy backs onto other people's fishing and shouts bruv a lot. I also doubt him saying they weren't prepared to use inferior materials in their products a strange one. Doesn't stop them outsourcing manufacturing to China does it. Be a shame if Nash was to go, but it feels the writing is on the wall to some degree. They'll be banking on this new scope range to get them out of trouble
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