In reply to Post #106
tbf ... The way Ali markets his products and himself will always divide opinion. His hyper excited and shouty marketing strategy was alwas going to annoy some people. He and his backers must be aware of this. He must be aware that his appeal is probably the younger or fame hungry type angler, which is fine to begin with, but it runs the risk of alienating a large part of the market.
To be successful long term i think OMC will need to change strategy imo. I think Ali is tolerable to most people in small doses but i cant see him being the right "personality" for sustained success for OMC. He has morphed towards being more a TV presenter than credible angler in latter years. I think they need find an additional or even replacement primary "face" of the business. The scarf video took a hammering online (unsurprisingly), the tool thingy feels a little desperate and the clothing (jewel in the crown) doesnt seem to taking off. The rain jackets (for instance) are claimed to be water repellent, yet not waterproof .... what does that mean? .... and he is asking premium prices for these products.
I feel for him a little bit, the pressure must be immense (especially if things not going to plan) and there are signs he is starting to react badly on occasions on social media to less favourable feedback. Social media really is a double edge sword and his whole marketing model seems to be reliant on it.
I think Korda might of foreseen this, even before he left, perhaps outgrowing him as they move themselves towards a more calmer, professional and traditional feel (in a modern way). I thought the latest Monster Carp was a sign of this ... and was much better for it (imo).
I wish him no ill, i hope he does become a success for him. He deserves it for taking the leap. It cant of been an easy decision and whenever i have heard him speak on podcasts (without his marketing hat on) he comes across very well. I actually find his journey with OMC quite interesting, because a lot of it seems to be played out on social media for us to see. I dont think that has happened before.
tbf ... The way Ali markets his products and himself will always divide opinion. His hyper excited and shouty marketing strategy was alwas going to annoy some people. He and his backers must be aware of this. He must be aware that his appeal is probably the younger or fame hungry type angler, which is fine to begin with, but it runs the risk of alienating a large part of the market.
To be successful long term i think OMC will need to change strategy imo. I think Ali is tolerable to most people in small doses but i cant see him being the right "personality" for sustained success for OMC. He has morphed towards being more a TV presenter than credible angler in latter years. I think they need find an additional or even replacement primary "face" of the business. The scarf video took a hammering online (unsurprisingly), the tool thingy feels a little desperate and the clothing (jewel in the crown) doesnt seem to taking off. The rain jackets (for instance) are claimed to be water repellent, yet not waterproof .... what does that mean? .... and he is asking premium prices for these products.
I feel for him a little bit, the pressure must be immense (especially if things not going to plan) and there are signs he is starting to react badly on occasions on social media to less favourable feedback. Social media really is a double edge sword and his whole marketing model seems to be reliant on it.
I think Korda might of foreseen this, even before he left, perhaps outgrowing him as they move themselves towards a more calmer, professional and traditional feel (in a modern way). I thought the latest Monster Carp was a sign of this ... and was much better for it (imo).
I wish him no ill, i hope he does become a success for him. He deserves it for taking the leap. It cant of been an easy decision and whenever i have heard him speak on podcasts (without his marketing hat on) he comes across very well. I actually find his journey with OMC quite interesting, because a lot of it seems to be played out on social media for us to see. I dont think that has happened before.
In reply to Post #106
Good post.
I don't get this criticism. What a waste of energy!
Good post.
I don't get this criticism. What a waste of energy!
In reply to Post #107
Your post almost completely sums up my thoughts as well, at first I was quite looking forward to some innovative releases, especially with Pete Castle being involved (he doesn't seem to be now though) But everything they have released has felt really desperate and the reason I have a moan is that I think it does actually impinge upon the smaller and real independent manufacturers.
Everything he is putting out is right at the top of the pricing model, and so it slowly pushes others in that direction. The clothing for example is very expensive.
I am at the point now where I hope the business fails and the limelight can be shone on proper companies selling really good gear.
Your post almost completely sums up my thoughts as well, at first I was quite looking forward to some innovative releases, especially with Pete Castle being involved (he doesn't seem to be now though) But everything they have released has felt really desperate and the reason I have a moan is that I think it does actually impinge upon the smaller and real independent manufacturers.
Everything he is putting out is right at the top of the pricing model, and so it slowly pushes others in that direction. The clothing for example is very expensive.
I am at the point now where I hope the business fails and the limelight can be shone on proper companies selling really good gear.
In reply to Post #108
exactly, at the end of the day it is a business and he wants to make money. we are the same! and I do think the products are quality, especially the clothing. The tool I wont buy, I quite like the traditional different needles etc in my box but I think its a good product and id imagine well made too. The other stuff is just same as everything else I agree on that. If you cannot afford stuff, don't buy it, lots of cheaper products to cover everyone's means. People need to stop moaning, concentrate on their own lives and just enjoy going fishing.
exactly, at the end of the day it is a business and he wants to make money. we are the same! and I do think the products are quality, especially the clothing. The tool I wont buy, I quite like the traditional different needles etc in my box but I think its a good product and id imagine well made too. The other stuff is just same as everything else I agree on that. If you cannot afford stuff, don't buy it, lots of cheaper products to cover everyone's means. People need to stop moaning, concentrate on their own lives and just enjoy going fishing.
In reply to Post #110
Inst this forum about voicing your opinions and having a debate and discussion?
Inst this forum about voicing your opinions and having a debate and discussion?
In reply to Post #109
It is a small business though. He has had an injection of capital, yes, but if that runs out and he can't get any more backing then it will fold. Can't blame him for the hard sell, he needs it to work.
It is a small business though. He has had an injection of capital, yes, but if that runs out and he can't get any more backing then it will fold. Can't blame him for the hard sell, he needs it to work.
In reply to Post #109
Yes testing the market if one company sell tackle at ridiculous prices and if they sell other companies will do the same I think there's enough tackle companies out there he's to late needed to start up years ago what with the recession I can only see them struggling leave it to the well established companies the grass Is always greener
Yes testing the market if one company sell tackle at ridiculous prices and if they sell other companies will do the same I think there's enough tackle companies out there he's to late needed to start up years ago what with the recession I can only see them struggling leave it to the well established companies the grass Is always greener
In reply to Post #113
On the other end of the scale when Badger Tackle started up they sold at rock bottom prices.
OK not the best quality but I did notice the big boys who were doing steep price rises started to cut back a bit, then companies like Chubb and Wychwood came in as companies in the middle and prices started to be a bit more sensible.
That seemed to last a good few years but with companies like OMC bloating prices I worry that the trend described will go into reverse. Maybe the forth coming recession will put a stop to it?
On the other end of the scale when Badger Tackle started up they sold at rock bottom prices.
OK not the best quality but I did notice the big boys who were doing steep price rises started to cut back a bit, then companies like Chubb and Wychwood came in as companies in the middle and prices started to be a bit more sensible.
That seemed to last a good few years but with companies like OMC bloating prices I worry that the trend described will go into reverse. Maybe the forth coming recession will put a stop to it?
In reply to Post #101
Jesus how many have you bought me?
Jesus how many have you bought me?
In reply to Post #115
Carp anglers are renowned for spending money on cwap they don't need.
Nice looking product, bit of marketing, Christmas coming, bingo...
I'll be using the same £3 baiting needle I've had for about 20yr.
Nice looking product, bit of marketing, Christmas coming, bingo...
I'll be using the same £3 baiting needle I've had for about 20yr.
In reply to Post #115
Bet wychwood are rubbing their hands together
As they have a cheaper more acceptable priced version
I was with someone last week who bought theirs.
As they have a cheaper more acceptable priced version
I was with someone last week who bought theirs.
In reply to Post #101
Good old fashioned salesmanship......
Good old fashioned salesmanship......
In reply to Post #101
"Sold out on their website"
Yep, leading the consumer to believe they are THAT popular, next time Ali announces there is another load for sale, the consumer thinks "Christ, better get one before they all sell out again".
Classic marketing strategy.
"Sold out on their website"
Yep, leading the consumer to believe they are THAT popular, next time Ali announces there is another load for sale, the consumer thinks "Christ, better get one before they all sell out again".
Classic marketing strategy.