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Korda bought Mainline? (91 posts / 16,918 views)
Mozzi Mozzi
Posts: 1,900
Post #61 27 Jan 2022 23:03
0
In reply to Post #37
You cannot compare sticky and dynamite in quality though, sticky sell more in the uk than dynamite sell in Europe, and dynamite are reliant on the European market where as sticky doesn't need it. Sticky is the largest boilie seller in the world simply through its UK sales
bluebeat13
Posts: 2,168
Post #62 27 Jan 2022 23:11
0
In reply to Post #61
Is that last statement true? It sounds like it may be made up.
Mozzi Mozzi
Posts: 1,900
Post #63 28 Jan 2022 01:52
1
In reply to Post #62
100% true. Dynamite isn't bad bait but there share of the uk market is pretty minimal now, sticky manufacture their own plus others. huge doesn't describe it. if they concentrated on europe it'd be astonishing.

noj
Posts: 11,459
Social photographer...
Social photographer... Post #64 28 Jan 2022 06:06
0
Having seen carp swim behind swans and geese eating their faeces I'm of the opinion that bait, as in it's purpose is to catch fish, needn't be a nutritionally complete food source.
I've used cell and it out fished essential b5/black snail, sticky bloodworm/krill and whatever else I used. It's also pleasant to be around, who wants to sit around in a shelter for days on end that smells like an obese woman's undercarriage?
Mainline has never lacked results, nor dynamite. Folk are just a sucker for the fancy marketing of other shop brands.
NickGordon NickGordon
Posts: 3,121
Post #65 28 Jan 2022 06:32
0
Further down the thread was the question of why people stop using a bait.
As an example I was using Big Fish Mix, when Trigga was released I changed to Trigga.

Same with Mainline, anglers switched from Grange to Activ8 to Assasin8 to....

As for what is in Cell, I think that yeast is the only non animal protein that gives every essential amino acid, mix that with a nice coconut flavour or smell and a bit of highly digestible bird foods.

Bait is fashion, and Mainline are not as fashionable as they once were. They might have missed the advertising boat, or with no paper advertising anymore simply aren't getting as out there. Yet Sticky know how to keep going, in tackle shops and online.

The bait market is more diluted now, cheaper baits in tackle shops, Dynamite, Bait Tech, Sticky, and online and direct from bait manufacturers.

carpstar40 carpstar40
Posts: 3,706
Post #66 28 Jan 2022 08:15
0
In reply to Post #65
Bait is fashion, and Mainline are not as fashionable as they once were.

That's about the size of it and marketing and media is king these days.

Justin_Time Justin_Time
Posts: 370
Post #67 28 Jan 2022 09:23
0
In reply to Post #66
Mainline will be setting up in a suburb of Qingdao and using eggs from battery hens.
Mr-Magoo Mr-Magoo
Posts: 9,626
Post #68 29 Jan 2022 12:08
0
I asked a fella yesterday who would know and he said 100% korda have not bought mainline.
They distribute their bait in Europe is all.
jhhilton1983 jhhilton1983
Posts: 1,946
Post #69 29 Jan 2022 14:26
0
In reply to Post #68
Sounds like two companies with a good relationship have merged there supply chain logistics in order to save some costs and streamline..... who would have ever thought of that

Sounds like a logical business step to me.

Mr-Magoo Mr-Magoo
Posts: 9,626
Post #70 29 Jan 2022 16:57
0
In reply to Post #69
👍 exactly
Gashman Gashman
Posts: 562
Post #71 29 Jan 2022 17:07
0
In reply to Post #69
People in the fishing industry showing some business strategy.... Mind blowing
bluebeat13
Posts: 2,168
Post #72 29 Jan 2022 17:54
0
In reply to Post #69
Precisely, thank you.
Alby
Posts: 306
Post #73 29 Jan 2022 18:33
0
In reply to Post #69
Retailers wont be happy if their credit lines aren't merged.
NickGordon NickGordon
Posts: 3,121
Post #74 29 Jan 2022 19:25
0
In reply to Post #73
Chances are most retailers are already using middlemen anyway.

I know County Groundbaits in Essex were distributing various tackle brands already. They had Prestige Carp Porter, Mainline, VDE, amongst others including their own deadbait freezer packs.
What will likely happen is that outstanding bills to either will be the end payment, and the middleman or wholesaler will pick up the next orders and the credit.

Leeda are another one, tackle shops could order various brands from them, Fox were one of those that supplied Leeda, there are more, Wychwood, (may even be owned by Leeda), Maxima and Mustad.


Frenzy Frenzy
Posts: 11,403
Post #75 29 Jan 2022 19:38
2
In reply to Post #74
who actually give a *****?????
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