When AD Erics Angling in Leeds they got some real stick on their Facebook page, however I stuck up for them convinced that the takeover would mean much more buying power and better deals for us. I had used both AD and Erics for years and always found great deals (Erics by going in and bartering and AD when they had promo codes and the loyalty points)
What I have found now is that it has all gone a bit crap!! I keep getting sent "Offers" by AD for their own brand Advanta stuff which I have no interest in, and any emails offering deals on stuff from Trakker/Fox etc seem to be sold out in the 60 seconds it takes me to access the site.
I was looking to purchase some luggage so waited until this bank holiday weekend as I was sure there would be a couple of offers on from some of the big boys. The emails came in as expected (TFT had a free £30 unhooking mat when spending over £150, Harris Sportsmail had 15% when you spent over £30 and Johnson Ross had a decent amount of stuff on clearance) then came the email I was waiting for.... the biggest of the fish in the fishing world, the boys who were buying up the minnows as fast as they could, the big fish with so much buying power they must be the cheapest on the market!!! No, I got a link to 17 items on their 'Easter Offer' of which around 6 were the same Arsevanta they had been trying to sell me for the last 6 months, a 'Loaded' fox box at £80 which seemed to be loaded with all the bits Fox couldn't sell last year and a few other items. Their loyalty scheme has also now being dropped.
My worry is, what happens in the next few years when they buy up even more competitors and the deals get even less.....Christ, I am going to have to start paying full price.
What I have found now is that it has all gone a bit crap!! I keep getting sent "Offers" by AD for their own brand Advanta stuff which I have no interest in, and any emails offering deals on stuff from Trakker/Fox etc seem to be sold out in the 60 seconds it takes me to access the site.
I was looking to purchase some luggage so waited until this bank holiday weekend as I was sure there would be a couple of offers on from some of the big boys. The emails came in as expected (TFT had a free £30 unhooking mat when spending over £150, Harris Sportsmail had 15% when you spent over £30 and Johnson Ross had a decent amount of stuff on clearance) then came the email I was waiting for.... the biggest of the fish in the fishing world, the boys who were buying up the minnows as fast as they could, the big fish with so much buying power they must be the cheapest on the market!!! No, I got a link to 17 items on their 'Easter Offer' of which around 6 were the same Arsevanta they had been trying to sell me for the last 6 months, a 'Loaded' fox box at £80 which seemed to be loaded with all the bits Fox couldn't sell last year and a few other items. Their loyalty scheme has also now being dropped.
My worry is, what happens in the next few years when they buy up even more competitors and the deals get even less.....Christ, I am going to have to start paying full price.
In reply to Post #1
Always be careful when going into AD shops. Check the price on the net and get them to match it. Also check thread site. Shop prices are not always the same as web price.
Always be careful when going into AD shops. Check the price on the net and get them to match it. Also check thread site. Shop prices are not always the same as web price.
In reply to Post #1
It would be hard to describe their recent 'sales' as anything other than piss poor, yep, I had the AD email of Easter discounts, had a look....... nothing of interest.
Is this their new marketing strategy? Who knows, only time will tell.
I was after a new bivvy for longer trips... checked AD and surprise surprise it was out of stock..... Total Fishing got my order yesterday with a decent discount, I tried England angling as well before ordering but they declined saying trakker had discontinued the SLX plus bivvy - not sure if that's true or not tbh.
It would be hard to describe their recent 'sales' as anything other than piss poor, yep, I had the AD email of Easter discounts, had a look....... nothing of interest.
Is this their new marketing strategy? Who knows, only time will tell.
I was after a new bivvy for longer trips... checked AD and surprise surprise it was out of stock..... Total Fishing got my order yesterday with a decent discount, I tried England angling as well before ordering but they declined saying trakker had discontinued the SLX plus bivvy - not sure if that's true or not tbh.
In reply to Post #1
The shape of things to come, you watch
Eric's was an excellent shop and did some brilliant deals, just used to round your bill up if you were in the shop
Climax, ex carp cabin was another one I used to go in now and again over the years, superb shop that used to be, loads of quality gear in stock. I went in around 12 months ago, now an angling direct and never again. I wanted some 16 inch Solar banksticks, tried to sell me every type of bankstick going ffs, did you hear me
There will be two choices, you will end up paying an absolute premium for stuff with a badge on it or you can use AD Chinese crap which is same as the other Chinese crap it just does not have your badge of choice on it
The shape of things to come, you watch
Eric's was an excellent shop and did some brilliant deals, just used to round your bill up if you were in the shop
Climax, ex carp cabin was another one I used to go in now and again over the years, superb shop that used to be, loads of quality gear in stock. I went in around 12 months ago, now an angling direct and never again. I wanted some 16 inch Solar banksticks, tried to sell me every type of bankstick going ffs, did you hear me
There will be two choices, you will end up paying an absolute premium for stuff with a badge on it or you can use AD Chinese crap which is same as the other Chinese crap it just does not have your badge of choice on it
In reply to Post #4
I said this couple of years ago someone said will be great ad will take over everything I said when you take away the competition them they can charge what they like they are really pushing advanta gear
I said this couple of years ago someone said will be great ad will take over everything I said when you take away the competition them they can charge what they like they are really pushing advanta gear
I'm pretty sure it's going to end in tears for Angling Direct. Traditional shops can rely on customer loyalty. AD can't.
The other issue they will have is whether anyone wants to supply them products. If I was a manufacturer and I had 10 xyz in my warehouse. If I got an order from AD for 10 and at the same time an order from Johnny Ross or browns or tackle box or harefield Or any other decent independent, guess who I'm gonna supply, I can tell you now it wouldn't be AD.
eventually AD customers will vote with their feet, sick of stuff never being in stock. Manufacturers could kill AD if they wanted to.
The other issue they will have is whether anyone wants to supply them products. If I was a manufacturer and I had 10 xyz in my warehouse. If I got an order from AD for 10 and at the same time an order from Johnny Ross or browns or tackle box or harefield Or any other decent independent, guess who I'm gonna supply, I can tell you now it wouldn't be AD.
eventually AD customers will vote with their feet, sick of stuff never being in stock. Manufacturers could kill AD if they wanted to.
In reply to Post #6
The best tackle shop I've ever used is Johnson ross great customer service great blokes ad are the Tesco of the carp world
The best tackle shop I've ever used is Johnson ross great customer service great blokes ad are the Tesco of the carp world
Surprised there wasn't a 10% off this wknd
In reply to Post #1
Then just unsubscribe from receiving anymore emails from them 👍
Then just unsubscribe from receiving anymore emails from them 👍
I have found over recent months , most of what I wish to buy from AD is OUT OF STOCK and pages of it , I almost use them now ,as last choice when searching the net .
Their share prices have plummeted in the last year. Which is odd considering they keep buying up competition. As it's been stated they are awful. I haven't used them for a while because everything is either out of stock or on sale for the same price you can find it in other places which haven't got it on sale.
I use eBay a lot to find best prices and I can't fault total fishing tackle and invicta angling for incredible service and best pricing and deals.
I use eBay a lot to find best prices and I can't fault total fishing tackle and invicta angling for incredible service and best pricing and deals.
In reply to Post #6
That logic is a little flawed however, if AD are my biggest customer then surely i stand to lose the most by not keeping them happy ??
That logic is a little flawed however, if AD are my biggest customer then surely i stand to lose the most by not keeping them happy ??
In reply to Post #12
even when ad have there 10% discount anything your interested in is always out of stock
luckily for me vale royal angling is my local tackle shop and they nearly always will do you a deal
even when ad have there 10% discount anything your interested in is always out of stock
luckily for me vale royal angling is my local tackle shop and they nearly always will do you a deal
In reply to Post #12
No. What you need to do is make sure that all of your independent stockists have everything in stock and receive a priority dispatch. AD don't need to be anyone's biggest customer as they never have anything in stock.
Let's say an angler goes on line cos he wants my xyz product. As usual AD don't have it. Does he then just give up on his purchase? No he doesn't. He looks around and finds that all the other stockists have it. So he buys from them instead and probably gets a discount.
It's in the hands of the manufacturers to kill AD once and for all and save the independent retailers if they have the bottle.
If they don't it will bite them on the arse, cos once AD have it stitched up they will start to dictate to the manufacturers what they are prepared to pay for an item. There's profit in tackle and it won't be long till AD try to grab all of it, forcing manufacturers to work on tighter and tighter margins and giving anglers absolutely no discount.
Collectively manufacturers need to kill off AD once and for all.
No. What you need to do is make sure that all of your independent stockists have everything in stock and receive a priority dispatch. AD don't need to be anyone's biggest customer as they never have anything in stock.
Let's say an angler goes on line cos he wants my xyz product. As usual AD don't have it. Does he then just give up on his purchase? No he doesn't. He looks around and finds that all the other stockists have it. So he buys from them instead and probably gets a discount.
It's in the hands of the manufacturers to kill AD once and for all and save the independent retailers if they have the bottle.
If they don't it will bite them on the arse, cos once AD have it stitched up they will start to dictate to the manufacturers what they are prepared to pay for an item. There's profit in tackle and it won't be long till AD try to grab all of it, forcing manufacturers to work on tighter and tighter margins and giving anglers absolutely no discount.
Collectively manufacturers need to kill off AD once and for all.
I'm waiting to buy a ultegra xtd and some other stuff,no decent discount codes this weekend,I'll hang on as I'm in no rush,hopefully bobco will have a decent sale on one of the may bank holiday if were out of lockdown by then