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Ridgemonkey cash rich? (43 posts / 9,074 views)
delbert delbert
Posts: 1,936
Post #1 25 May 2020 20:15
0
Only jealousy I suppose but ridgemonkey seem very cash rich with all there pro anglers and sponsorships

It's only cause I'm nosey I ask as they seem like a good company and a great one to work for

So anyone know why ?
dickweed dickweed
Posts: 1,268
Post #2 25 May 2020 20:27
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Don't assume that “ pro anglers” earn big salaries.
Goose Goose
Posts: 12,901
Post #3 25 May 2020 20:45
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In reply to Post #1
How many are full time? Most sponsored anglers still have full time jobs. Very few make a living from angling and fewer still a good living.
Pooter
Posts: 395
Post #4 25 May 2020 21:19
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They've got shares in Ffyffes if that helps.
scaley&dark
Posts: 5,563
Post #5 25 May 2020 22:27
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In reply to Post #1
Don't believe everything you see or read, or might assume. Just Clever marketing mate.
Sponsored Carp fishing is NOT a get rich quick scheme

rkk rkk
Posts: 1,237
Post #6 25 May 2020 22:48
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In reply to Post #1
Good marketing id say. Ive personally found their products hot or miss either utter rubbish or real good kit.
BlankasorusRex BlankasorusRex
Posts: 5,282
Post #7 25 May 2020 23:07
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I like ridgemonkey. Ive got quite a few of their items and they've all done what I wanted. People complain about their carp tax, yes I'm sure if i went online for god knows how long then I could find some nice Chinese man to eventually send me a sandwich toaster, but I'm not ****ing about like that to save myself a tenner.

The one time I had an issue with a spring in a handle, I sent them a quick email, I had no receipt as it was a present, no problem, pair of new handles turns up FOC a week later. Absolutely no issue.

It used to be fashionable for people to bash Korda, that seems to have died off a bit and now I hear a lot of negativity around ridgemonkey.

Yes they might be cash rich, but so what, a lot of those guys are putting in a lot of hours to earn their money. If covid hadn't happened they were meant to be doing about 15 shows all over Europe this year. That's a long time to be away from your family, I think anyone doing that would expect to be cash rich for all that effort, how many people on here would give up fifteen weekends a year for their job?

I dont really get the comments about it being all about clever marketing. That's business, isn't that the point? Grow brand awareness, increase market share, if people like the products they will continue to buy them.

Also ridgemonkey are being very clever. Korda and Nash have gone down the scale down, minimalist route, little tackle boxes, tiny rods, micro brollies etc. Ridgemonkey have said **** that, who's catering for guys who want to camp for 48hrs with no intention of moving, or European anglers on long stay. Big bivvys, big buckets, big everything, loads of gadgets and accessories, cos weight don't matter when you are parking your transit behind a swim for a fortnight.

It's not just marketing, they've been successful cos they've tapped into a market that others weren't catering for.

delbert delbert
Posts: 1,936
Post #8 25 May 2020 23:52
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In reply to Post #7
I hope you know I wasnt having a dig at them just being nosey

I'm just getting new gear to start again after a long break and I'm sure many of there products will be in my tackle when all said and done

I love there videos o YouTube also great to see people enjoying themselves also in one swim as you say I've never been lucky enough to go anywhere home or abroad where you can move on to fish like many others say as I work during the week

My intrest was purely nosey as they seem to be everywhere and if the prices are expensive and they back that with customer service I say good on them cause I would rather have that than someone you can never get again when buying cheap

No bashing them please guys wasnt the reason for this post
SPINBOWLER SPINBOWLER
Posts: 1,418
Post #9 26 May 2020 00:10
1
In reply to Post #1
You have to laugh dont you, cash rich? You have never mixed or worked with "cash rich " people have you?

Pro anglers? again laughable, i wouldn't get out of bed for what these so called pro anglers earn, in the main poorly educated Muppet's trying to feed their kids and wife via **** bait and cheap Chinese Nash/Fox.Ridgemonkey imports.

If your jealous of Ridgemobkey then you need to set your sights and aspirations somewhat higher than a bunch of brass plating pirates, one mans cash rich is another mans cash poor.

Work for ? the only people working for RM are the poorly paid Chinese knocking the **** out they sell, get a grip mate. All you need is a good accountant and a half decent mug doing the marketing, trust me i know, i've helped complete idiots make millions.
Jimbo6745
Posts: 422
Post #10 26 May 2020 00:15
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Spinbowler I take it your application for the ridgemonkey team was rejected.
SPINBOWLER SPINBOWLER
Posts: 1,418
Post #11 26 May 2020 00:37
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In reply to Post #10
Why would i take a pay cut?

Tell me i'm wrong.
essex9 essex9
Posts: 1,742
Post #12 26 May 2020 00:40
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In reply to Post #10
To be fair i have only bought two items from Ridgemonkey , the first obviously was the toaster , it fell apart within 4 weeks , i bought the braid for 3 reels ie 3 spools , pretty much that fell apart too, frayed very badly and snapped like cotton on a take , needless to say i don't do Ridgemonkey anymore. I did send mail, was told to send back , when i buy something i want to use it not send back so now just do not bother buying any of their ***** .
PJL83 PJL83
Posts: 267
Post #13 26 May 2020 09:25
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In reply to Post #1
From what i can find the company is called S&G Trading. Ridgemonkey is just a trademark.

S&G Trading (NW) Limited are not rich -

edit - Sorry, cant work out how to do the clever link! lol
bolton121
Posts: 182
Post #14 26 May 2020 10:38
0
In reply to Post #9
I don't think he meant the sponsored anglers are 'cash rich' I think he means that the company themselves are throwing their cash around. As far as I can see I don't think any famous anglers are 'rich', maybe 3 or 4 are doing pretty well (Fairbrass, Nash etc.) but that's about it.

In terms of RM themselves I think throwing cash at marketing is the only way you're going to break in to a really well established market and build a following. That or release something truly unique (e.g. Spomb) but that very rarely happens.

With the amount of cash RM are spending at the moment they'll be making huge losses, no where near breaking even. I doubt they'll make a profit until they eventually dial their spending back but they can't do that until they're truly established in the market. I'm guessing their model is once they've done that their products have big enough margins that they'll turn a profit fairly quickly.
midlandman midlandman
Posts: 3,480
Post #15 26 May 2020 14:46
0
In reply to Post #13
Correct. I had a look at the accounts the other day. I certainly would not describe them as being cash rich!
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